User Experience Design

User Experience (UX) Design

User Experience (UX) Design refers to the process of designing the website interaction with a customer to make their experience more efficient, more productive, and/or easier to navigate.

“UX design” can be referred to as many other names and buzzwords:

  • Usability Interface (UI) Design
  • Usability Analysis
  • User Interface Analysis
  • User Interface Design
  • Usability Design
  • Usability Interaction
  • User Interaction Design
  • Wireframes (part of the process)
  • Storyboarding (part of the process sometimes)
  • Prototyping (part of the process sometimes)
  • and probably many others

How does UX design work?
Lucid Agency is a unique UX design company in that we sit down with you and determine the ideal experience your web property, usually your website, application, or landing page, is intended to accomplish. We then research what has been done in your space that is working and what isn’t. From there we’ll develop a plan to create a simple and effective “usable” interaction with your customers. The goal may be to increase your conversion rate, to achieve more downloads, to persuade the customer, to generate video views or whitepaper downloads, or any other number of goals. The possible objectives for your web property are limitless, but our objective is to get your website/application/landing page to accomplish your needs seamlessly.

There isn’t just one way to create a successful UX design.
There are many ways to translate brand into product, and just as many ways to translate that product into a visual and responsive experience for your customer. The “perfect” user interface is one that engages your consumers and convinces them to complete the action you want to be the result of their interaction. There will always be new ideas and changes that can be implemented, and we are big fans of testing the process and refining it continually. As the digital landscape continues to evolve, and as your customer (and your business) changes, you will need to adjust the process to work with the shifts of the current environment. Don’t worry, that’s part of the excitement. And it’s what leads to the phenomenal success that our clients experience from the UI and UX design process.

Interested in enhancing your process to realize a higher conversion rate/ more clients/ more leads/ more customers/ more downloads/ more fans/ more interactions with your audience? Let’s talk.

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