Optimized press releases are similar to traditional press releases but ready for web. When we submit your optimized press release online to a variety of press distribution portals, it will get picked up by normal media sources and also achieve a ranking for a particular keyword(s) that we have specified.
How does Lucid Agency “optimize” press releases?
We simply take a press release that your PR firm or your in-house PR person has created and optimize it for keywords, which are oriented with the topic of your press release and relevant to your business. We then write meta keywords and meta descriptions that complement and support the keywords. Finally, we’ll take the release, keywords, and meta information, and submit it to the appropriate press distribution source(s).
How do we know it works?
We’ll provide you with the exact results of your press release optimization so you can see how many people picked it up, how many people read it, and just how effective the optimization process is functioning.
Lucid is extremely quick to respond to our campaign changes and to questions. I always hear back from my account manager same-day, and typically within the hour. We appreciate this timeliness as it gives us flexibility in our marketing. Lucid’s treatment of its clients can’t be beat.
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A big thank you to Lucid Agency for thinking outside the box regarding the social media application…it served to create loyal customers!