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Many of you may still be trying to wrap your head around the purpose behind Snapchat. What’s the point of sending pictures that will shortly disappear? Why has it become such a phenomenon? Now businesses are putting money and ...
Inspiration Last week, my friend Samantha messaged me: If you’re a regular reader of the Lucid blog, you’ll recognize the name UXPin from previous posts. UXPin is a wireframing software solution. A wireframe is essentially the...
Pinterest is an extremely useful resource and creative outlet for businesses and consumers alike. With the increasing prominence of visual marketing, Pinterest is becoming a necessary staple in any well-rounded marketing plan. All...
Whether you are assessing the website of a new client or need to re-vamp your organic strategy for an existing one, performing a search engine optimization audit is a great way to ascertain the weak areas of your optimization tech...
Writers spend a lot of time thinking about which words to use when conveying a message to the reader. This may seem like a tedious task, however, the use of one word over another can completely change the way a reader feels and un...
Over the last five years, Instagram has been acquired by Facebook for approximately $1 billion, rolled out advertising capabilities and created a community of more than 300 million users. As one of the largest social media platfo...
  If you’re a digital marketer, you are well aware that the search engine optimization landscape is changing as technology and user behaviors continue to evolve. We know there are now more searches performed on mobile devi...