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The marketing world has changed drastically in the past ten years. Today I was thinking about how this has impacted my life. I’m almost 30 and back in the 90’s, I routinely read the morning paper and used the yellow pages ...
I’m actually shocked that it took Google this long to fold and give in on this. Until now, advertisers on Google’s Adwords platform, have been unable to use specific trademark names and phrases in their advertisements ...
California, you say? Yes, as in brown outs and loss of energy in the summer months. The state of California is maxed out in terms of its energy usage. But what about the internet, could the World Wide Web be running out or room? I...
This week I found myself answering a question that we often get asked, "what is a good website conversion rate?" Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion ...
A lot of clients seem to come to us having experimented with one Online Press Release distribution source or another. Usually, the first question is whether the distribution service they are using is the correct one. I thought it ...
Often when we sit down to review a new client website marketing, the first thing we encounter is a problem with their website conversion process. I don’t think conversion optimization requires a PHD, but sometimes it does ta...