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For years it seemed that every traditional advertising firm was acquiring a cool trendy digital shop to try and balance out their portfolio offering. The day has come where interactive agencies have started to acquire traditional ...
I never thought i’d see the day when the US State Department would ask Twitter to reschedule maintenance for the site until later, as it was determined to be important in the news coverage of the Iranian Election. I suppose ...
It’s kind of ironic that I found this article today when I was catching up on my latest industry news. About a month ago myself and a few of the Lucid guys were talking about how social media seems to be the “cure-all̶...
The marketing world has changed drastically in the past ten years. Today I was thinking about how this has impacted my life. I’m almost 30 and back in the 90’s, I routinely read the morning paper and used the yellow pages ...
I’m actually shocked that it took Google this long to fold and give in on this. Until now, advertisers on Google’s Adwords platform, have been unable to use specific trademark names and phrases in their advertisements ...
California, you say? Yes, as in brown outs and loss of energy in the summer months. The state of California is maxed out in terms of its energy usage. But what about the internet, could the World Wide Web be running out or room? I...
This week I found myself answering a question that we often get asked, "what is a good website conversion rate?" Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion ...
A lot of clients seem to come to us having experimented with one Online Press Release distribution source or another. Usually, the first question is whether the distribution service they are using is the correct one. I thought it ...