Brand Language

Writers spend a lot of time thinking about which words to use when conveying a message to the reader. This may seem like a tedious task, however, the use of one word over another can completely ...
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Weekly Digital News Roundup: July 16 – July 20

Security Researchers Find a Way to Hack Cars According to the New York Times, over the last two years, two well-respected security researchers, Charlie Miller and Chris Valasek, have been hacking ...
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Weekly Digital News Roundup: July 9 – July 13

Snapchat brings ESPN, Comedy Central, Vice and more to the forefront According to the LA Times, Snapchat is giving a prime position to ESPN, People, Comedy Central, Vice and about a dozen other ...
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Advertising & Branding With Instagram

Over the last five years, Instagram has been acquired by Facebook for approximately $1 billion, rolled out advertising capabilities and created a community of more than 300 million users. As one of ...
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Weekly Digital News Roundup: July 2 – July 6

United, NYSE, WSJ.com outages expose digital vulnerabilities According to the LA Times, United Airlines had a "network connectivity" issue that grounded all its planes for over an hour. Then, the ...
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Weekly Digital News Roundup: June 25 – June 29

AOL in Deal With Microsoft to Take Over Display Ad Business According to the New York Times, when the deal for Verizon to buy  AOL was announced last month, executives from both companies said ...
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SEO Best Practices for 2015 and Beyond

  If you’re a digital marketer, you are well aware that the search engine optimization landscape is changing as technology and user behaviors continue to evolve. We know there are now more ...
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Weekly Digital News Roundup: June 18 – 22

Gmail adds 'Undo Send' button to cure your email anxiety According to the LA Times, if you forward co-worker gossip to the whole office, or deliver a love letter to your boss instead of your ...
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Weekly Digital News Roundup: June 11 – June 15

The Houston Astros were an easy hacking target: Someone reportedly reused an old password The St. Louis Cardinals have dominated on the diamond in recent decades. But now the FBI is investigating ...
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Weekly Digital News Roundup: June 4 – June 8

Hewlett-Packard will pay $100 million to settle lawsuit tied to $10-billion Autonomy deal According to the LA Times, Hewlett-Packard’s ill-fated $10-billion acquisition of British software ...
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