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'Mobile' Set To Win Gold In Rio De Janiero According to CMO.com, this year’s Olympic games will find the world's best athletes vying in a media landscape that’s very different from the 2012 games in London. Among the changes: the ascendance of Snapchat, Facebook’s emergence as...

At Lucid Agency we perform user tests at critical junctures in the web development process. At the project outset, we complete an analysis of the competitive landscape and do a deep dive into the current site analytics in order to gain a high-level understanding of...

Facebook Reactions Are Coming To Virtual Reality According to Mashable, Since buying the virtual reality company Oculus, maker of the Oculus Rift, Facebook CEO Mark Zuckerberg has made it very clear that the acquisition wasn't simply an experiment, but an investment in the company's future. On Wednesday, Facebook doubled down on...

Facebook Puts Maps In Ads  According to Marketing Land, Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually...

Google’s Street View Plans Rejected By Indian Government According to Bloomberg, India’s Home Ministry has rejected Google’s plan to include photography of the country’s roads, tourist attractions, rivers and mountains in its free Street View mapping service. A panel consisting of security agencies and defense...

Snapchat Redesigns Discover According to DigiDay, Snapchat’s top publishing partners, the ones that get exclusive access to the Discover section, are preparing for a redesign that could give them more ways to show off their content. The messaging and media app plans to launch this new...

Google Gets Fashionable With Levi’s According to Yahoo Tech, Google is working on making a connected, technology-laced jacket that you’ll be able to wear in any type of weather, Google announced Friday. It’s called Jacquard, and the company says it’s set to come out in...

New Reports From The 2012 Linkedin Breach Surface According to Krebs On Security, a 2012 data breach that was thought to have exposed 6.5 million hashed passwords for LinkedIn users instead likely impacted more than 117 million accounts, the company now says. In response, the...

Google Replaces SEO Report With Search Console Report According to Marketingland, Google Analytics has updated their integration with the Google Search Console Search Analytics report. Soon your “Search Engine Optimization” report under the Acquisitions tab will be replaced with a “Search Console” report. The data is being...

Twitter Boosts Ad Sales With Video According to TechTimes, Twitter intends to boost its advertising sales with the help of video. A few days ago, Twitter fared badly with its revenue estimates for the first quarter. Moreover, active users only increased to 310 million from 305...

Colleges Turn To Snapchat To Attract Prospective Students According to DIGIDAY, Snapchat’s popularity among youngsters is no secret. The app has a nearly 70 percent reach among the 18-24 year old demographic, according to comScore, and universities and colleges are increasingly beginning to take note. Many universities...

1 Million Africans Receive Digital Skills Training According to Bloomberg, Google Inc. is scaling up its digital skills training programs to accommodate a million Africans in the next year, aiming to deal with high unemployment numbers on the continent. The U.S. tech giant plans to train...