2017 BBB Torch Award for Ethics

2017 BBB Torch Award for Ethics

Doing right by clients and employees seems like common sense, but sometimes a commitment to ethical business practices gets you extra recognition. This is pretty special to our team, so please excuse us for being a little verklempt.

The Better Business Bureau serving Central, Northern, and Western Arizona (BBB) named Lucid Agency a recipient of the 2017 Torch Awards for Ethics. Five of the 15 “finalist” companies were named winners in their category during the awards dinner and ceremony Wednesday, April 12 at the Arizona Biltmore Resort.

“Lucid has literally been built around honesty, integrity, and transparency – it’s why we named the company Lucid,” commented on the announcement Lucid Agency President, Scott Kaufmann. “I couldn’t be more proud of the hard work our team puts in for our clients, and most importantly how we operate. We tell new employees that it’s going to be hard work sometimes, but you’ll always sleep well at night knowing you did the right thing today.”

Lucid Agency Vice President, Ken Bonham added, “Being recognized by the BBB for ethics is a tremendous honor for all of us here at Lucid Agency. I can’t say enough about how great our employees are that help us live and execute this culture on a daily basis. And having the industry leader for business self-regulation give you kudos is pretty awesome!”

Proudly showing off our finalist trophy for our category and our Torch Award. (L-R: Shay McGrady, People Operations Manager; Holly Haro, Business Development Manager; Scott Kaufmann, President; Christine Lovstrom, Communication Director; Walt Valo, Vice President)

More about the Torch Awards for Ethics:

The BBB Torch Awards for Ethics were established in 2002 to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the Council of Better Business Bureau’s International Torch Award.

All finalists were first nominated and after meeting minimum criteria, proceeded to complete an evaluation where they had to demonstrate their commitment to ethics in six categories:

  1. Leadership’s Commitment to Ethics
  2. Communication of Ethical Practices
  3. Organizational Commitment to Ethical Practices
  4. Organizational Commitment to Performance Management Practices
  5. Organizational Commitment to the Community

“Known for upholding high ethical standards, this year’s finalists join over 200 local businesses as part of BBB’s community of trustworthy businesses,” said Dory Gosar, BBB Foundation Director. “Doing the right thing is not always easy and these companies have demonstrated a commitment to ethical practices even in the most difficult times.”

View a complete list of this year’s BBB Torch Awards for Ethics Finalists and winners at torchawards.arizonabbb.org.

Video interview with Ken Bonham:

This interview with Ken Bonham, Lucid Agency Vice President, was shown during the awards ceremony.

Final Thanks:

Thank you to everyone at Lucid, you consistently contribute your best effort and people are taking notice! The small things you do every day to help your team members and make clients happy add up to big things, most important of which is a great company we all enjoy working for… but an award of this magnitude is pretty great, too!

Thank you to the BBB for their support of business ethics and to the judges for choosing Lucid Agency out of an impressive and reputable pool of candidates.

Desert Schools Credit Union commissioned the centerpieces, called “Prosperity Bowls” from a local artist. Also pictured: the insanely delicious chocolate ganache tart dessert. It definitely deserved a place on a podium but it mysteriously disappeared minutes after this photo was taken.

Christine Lovstrom
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Christine Zylla Lovstrom is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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