Digital Down Low: February 17th

Digital Down Low: February 17th

Clear Channel Outdoor Americas and AT&T partner up to create billboard tracking

  • According to the New York Times, if you pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward.
  • Clear Channel Outdoor Americas, which has tens of thousands of billboards across the United States, will announce on Monday that it has partnered with several companies, including AT&T, to track people’s travel patterns and behaviors through their mobile phones.
  • By aggregating the trove of data from these companies, Clear Channel Outdoor hopes to provide advertisers with detailed information about the people who pass its billboards to help them plan more effective, targeted campaigns. With the data and analytics, Clear Channel Outdoor could determine the average age and gender of the people who are seeing a particular billboard in, say, Boston at a certain time and whether they subsequently visit a store.

 

Peloton introduces radar-based cruise control for semi-trucks

  • According to Tech Crunch, many studies have been done on the potential effects of semi trucks being able to travel in platoons. It could be more fuel-efficient, it could be safer, and it could be easier on the drivers. And now, it could be coming to a highway near you. Peloton Technology has partnered with Omnitracs, a fleet management company, to provide platooning technology this year.
  • Peloton is going to fill pre-orders for its Class 8 truck platooning system in 2017. This will enable two semi trucks to platoon using V2V communications and radar, with one leading and one following. The system is like radar-based cruise control on steroids, with the trucks themselves sharing basic positional and driving information.
  • Not that the trucks are driving themselves; this is not autonomous technology. The driver is still in charge of steering and will still need to pay attention to the road. This system will work like adaptive cruise control with automatic emergency braking, but the V2V layer enables the follow truck to engage that automatic braking within a tenth of a second of the lead truck hitting the brakes. The most immediate benefit, according to Peloton Technology’s calculations, is the fuel efficiency. The lead truck in one of these platooning pairs will see 4.5 percent fuel savings, and the follow truck will see 10 percent.

 

What do you love and hate about the Google Pixel?

  • According to Mashable, Google’s Pixel and Pixel XL are, without question, two of the best Android phones ever created. There’s lots to love. It’s “pure” Android software is fast and smooth, the camera is one of the best and sometimes even better than the iPhone’s, battery life is excellent and it’s Daydream-ready for mobile VR.
  • But the phones are by no means perfect. Google’s Krishna Kumar, the product lead on the Pixel, asks to hear thoughts on the current Pixel phones and what Google can improve for future devices. “What do you like about the design?” Kumar asks. “What do you hate about it? What did we get right? What would you like to see us improve?”
  • You can view the post on the Pixel User Community board. Of course, just because Google’s asking for feedback doesn’t necessarily mean it’ll actually listen to any of it. Still, it doesn’t hurt to share your thoughts.
Holly Haro
holly@lucidagency.com

Holly is the Lucid Agency Business Development Manager. She assists in developing new business opportunities and manages new client relationships.

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