Social Media

At the beginning of August 2016, Instagram debuted its very own “Instagram Stories,” a new feature that unabashedly mimics the ultra-popular Stories by Snapchat, where users go to share what is happening moment-to-moment in th...
Changes in digital marketing and social media are now moving at a frightening speed. Often the only way to keep up with the latest and greatest is by reading, researching and staying on top of your updates. Applications like Insta...
You’ve worked hard to generate leads through digital initiatives and have watched your conversion rates rise, but you aren’t seeing an increase in customers. So where is the disconnect? While lead generation is certainly an im...
Many of you may still be trying to wrap your head around the purpose behind Snapchat. What’s the point of sending pictures that will shortly disappear? Why has it become such a phenomenon? Now businesses are putting money and ...
Pinterest is an extremely useful resource and creative outlet for businesses and consumers alike. With the increasing prominence of visual marketing, Pinterest is becoming a necessary staple in any well-rounded marketing plan. All...
Over the last five years, Instagram has been acquired by Facebook for approximately $1 billion, rolled out advertising capabilities and created a community of more than 300 million users. As one of the largest social media platfo...
Who knew that a $77 dollar dress could take the Internet by storm? As many have seen, the picture of a dress (originally posted by Caitlin McNeill) has invaded every form of popular social media. With 16 million hits in 6 hours an...
Successfully going viral a pretty big deal, especially since it provides free publicity. Viral material on the web creates the opportunity for users to willingly pass your content around the most populated corners of the Internet,...