Search Engine Optimization

Keywords can be a tricky business. As much as they seem like pretty general topics, sometimes they can come off sounding robotic and unnatural in a blog that isn’t properly written; this can be the biggest turn-off to website tr...
Whether you are assessing the website of a new client or need to re-vamp your organic strategy for an existing one, performing a search engine optimization audit is a great way to ascertain the weak areas of your optimization tech...
  If you’re a digital marketer, you are well aware that the search engine optimization landscape is changing as technology and user behaviors continue to evolve. We know there are now more searches performed on mobile devi...
We are all now very used to hearing the term “metadata” thrown around in digital marketing, but what is it really? In essence, metadata is the data regarding your data. This data summarizes basic information about your data, w...
As stated on Google’s Webmaster Blog at Blogspot, they do not (and have not for a while) used Meta Keywords to impact their algorithmic ranking for web search. They do state that they can use it for enterprise search, but no...