Mobile

At the beginning of August 2016, Instagram debuted its very own “Instagram Stories,” a new feature that unabashedly mimics the ultra-popular Stories by Snapchat, where users go to share what is happening moment-to-moment in th...
Many of you may still be trying to wrap your head around the purpose behind Snapchat. What’s the point of sending pictures that will shortly disappear? Why has it become such a phenomenon? Now businesses are putting money and ...
Over the last five years, Instagram has been acquired by Facebook for approximately $1 billion, rolled out advertising capabilities and created a community of more than 300 million users. As one of the largest social media platfo...
  If you’re a digital marketer, you are well aware that the search engine optimization landscape is changing as technology and user behaviors continue to evolve. We know there are now more searches performed on mobile devi...
It’s long been predicted that 2015 will deliver the day when mobile searches tip the scales – outranking searches conducted on desktop computers and consuming the largest portion of marketing budgets. So how is Google adap...
Business Insider recently published a chart that illustrates the gap between Google’s Android app store and Apple’s iOS. Based on the data, the Android app store is still 100,000 apps behind iOS, which is pretty surprising con...
Marketing Pilgrim recently put together this fantastic infographic. It covers the evolution of mobile communication as a unique and revolutionary marketing tool. Click through this post to view the whole thing – it’s a trip do...