Marketing

    Often, when I mention I’m a copywriter to someone, it’s like I can see their thought bubble of me sitting in a dark office, hunched over a typewriter — similar to when I mention I’m from Tex...
For a very long time, I didn’t like coffee. Don’t get me wrong; I drank the stuff, but for a purpose—one long day at work equaled one big cup of java—not for enjoyment. I couldn’t have cared less if I was drinking coffee...
Towards the end of 2015, one of our existing clients requested a more granular data analysis that would reveal insights about their target audience’s geographic location. Specifically, our client wanted to see which cities were ...
  It is difficult to create and execute a successful marketing campaign without the help of other team members, research and brainstorming. In the aftermath of Bud Light’s most recent controversy, it leaves us scratching ou...