Conversion

For a very long time, I didn’t like coffee. Don’t get me wrong; I drank the stuff, but for a purpose—one long day at work equaled one big cup of java—not for enjoyment. I couldn’t have cared less if I was drinking coffee...
You’ve worked hard to generate leads through digital initiatives and have watched your conversion rates rise, but you aren’t seeing an increase in customers. So where is the disconnect? While lead generation is certainly an im...
This week I found myself answering a question that we often get asked, "what is a good website conversion rate?" Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion ...
Often when we sit down to review a new client website marketing, the first thing we encounter is a problem with their website conversion process. I don’t think conversion optimization requires a PHD, but sometimes it does ta...